Name: Boxer Brief
Brand: Nether
Price: 48.0 CAD
Availability: InStock

Technology

February 2023

In early 2023, the idea for true "no-ride-up" underwear was formed. After struggling for years to find a pair of comfortable men's boxer briefs that wouldn't ride up, I set out to build something that would work. I was tired of feeling like I made a bad purchase each time I found a new brand of boxer briefs. I also hated dealing with chafing and sweaty discomfort throughout my long days working in construction outside. I needed underwear that would stay in place all day while also providing comfort and support.

The first prototype was built in February 2023 using paper towels to hold the legs open and a thread and needle to sew.

This sewing machine, purchased used for $100, is what brought the initial idea to life. After learning how to sew, we were able to hand out a dozen pairs to get some feedback on the initial concept. Everyone loved it, and this was the start of building something we are truly stoked to share with more men.

Current

We have spent months prototyping our first boxer brief. From the initial design to a rough concept, it took many tries, but we are getting closer and closer. The goal is to create an amazing pair of underwear that leaves you feeling happy with your purchase and excited to keep putting on every single day.