Updates

Supporting BC First Responders
Supporting BC First Responders
The first order is pretty much sold out. Next up is the ROAM Boxer Brief: rebuilt pouch, improved fit, same TENCEL Lyocell, three new colorways. Read more...
One Month In
One Month In
The Apex has been live for about a month. Every single review is five stars. Zero returns. Firefighters, plumbers, HVAC technicians, and guys who just sit at desks are all... Read more...
Available Now
Available Now
It took me 3 years to build this pair of boxer briefs right. I'm excited and proud to share this product. Since picking up the first order in Vancouver on... Read more...
Men's Underwear Sizing Guide: How to Find the Right Fit the First Time
Underwear sizing should be simple. It isn't. Size labels vary between brands, waistband stretch varies between fabrics, and most men have been wearing the wrong size for years without knowing it. This guide gives you the tools to get it right the first time. Why Underwear Sizing Is Inconsistent Unlike pants, underwear doesn't have a standardized measurement system. A "medium" from one brand might fit a 30–32" waist; from another, it might run closer to 32–34". The variance is significant enough that you genuinely can't rely on your usual size... Read more...
On the plane!
On the plane!
Three years, zero experience, and countless setbacks later. My first shipment of Nether boxer briefs is finally in the air. This was never about building just another underwear brand. It... Read more...
TENCEL™ Fabric Licensing
TENCEL™ Fabric Licensing
Finding a supplier that could source TENCEL™ Lyocell was a game changer. This isn't just another fabric, it's the gold standard in sustainable textiles, used by brands like Patagonia, and... Read more...
Nether boxer brief on the table ready to be shipped
Production Is Almost Wrapped Up
Production is almost wrapped up!  Read more...
How to Wash Underwear: The Care Guide That Makes Your Pairs Last Longer
Premium underwear fails in the laundry more often than it fails from actual wear. Heat, harsh detergents, and aggressive spin cycles degrade fabric and elastic long before the material itself wears out. Here's how to care for your underwear so it lasts. The Basics: What Damages Underwear in the Wash Hot water — breaks down elastic fibres and causes fabric to shrink or warp Tumble drying on high heat — the single biggest cause of waistband stretch-out Fabric softener — coats fibres and reduces moisture-wicking performance over time (especially harmful... Read more...
Men's Underwear Sizing Guide: How to Find the Right Fit the First Time
Underwear sizing should be simple. It isn't. Size labels vary between brands, waistband stretch varies between fabrics, and most men have been wearing the wrong size for years without knowing it. This guide gives you the tools to get it right the first time. Why Underwear Sizing Is Inconsistent Unlike pants, underwear doesn't have a standardized measurement system. A "medium" from one brand might fit a 30–32" waist; from another, it might run closer to 32–34". The variance is significant enough that you genuinely can't rely on your usual size... Read more...
TENCEL vs. Cotton Underwear: Which Is Actually Better for Everyday Wear?
Cotton has been the default fabric for men's underwear for generations. TENCEL™ Lyocell is newer, less familiar, and often dismissed as a premium marketing term. This guide breaks down both fabrics honestly so you can decide what's actually right for you. What Is TENCEL™ Lyocell? TENCEL™ is a branded fibre made by Lenzing AG, produced from sustainably harvested wood pulp (primarily eucalyptus) through a closed-loop manufacturing process that recycles 99%+ of the water and solvents used. The result is a semi-synthetic fibre with a genuinely distinct feel and performance profile.... Read more...
No-Ride-Up Boxer Briefs: How They Work and What to Look For
Leg ride-up is the persistent failure mode of most boxer briefs. You put them on, they feel great — then two hours later the legs have bunched up around your thighs. It's uncomfortable, it's distracting, and it shouldn't happen with a well-designed pair. Why Boxer Brief Legs Ride Up The mechanics are straightforward: as your thighs move, friction between the fabric and skin pulls the leg hem upward. Once it starts, the leg continues to contract until it's fully bunched. Most brands address this with longer legs — which helps,... Read more...
How to Choose Boxer Briefs: What to Look For (and Why It Matters)
Finding the right pair of boxer briefs sounds simple — until you've wasted money on pairs that bunch, ride up, chafe, or fall apart after a few washes. This guide breaks down the five things that actually separate great boxer briefs from forgettable ones. 1. Fabric: The Foundation of Comfort The fabric is the single biggest factor in day-to-day comfort. Here's a quick breakdown of the most common options: Cotton — breathable and familiar, but tends to absorb moisture and stay damp. Fine for low-activity days; less ideal for long... Read more...
TENCEL vs. Modal Underwear: Which Fabric Is Better for Boxer Briefs?
Modal and TENCEL™ Lyocell are often mentioned in the same breath — both are plant-based, both are softer than cotton, and both are positioned as premium fabric choices for underwear. But they're meaningfully different materials, and the difference matters when you're buying boxer briefs you'll wear every day. What Is Modal? Modal is a semi-synthetic fibre made from beech tree pulp, processed into a soft, stretchy fabric. It's been around since the 1960s and is widely used in premium underwear, loungewear, and activewear. Brands like MeUndies and Tommy John have... Read more...
A Year In, and Everything Has Stalled
A Year In, and Everything Has Stalled
So when we first found someone who could develop the idea in Vancouver, it seemed like an awesome idea at the time. In my head, I thought this meant we... Read more...
Our third prototype and some of the changes we have to make for the next pair
Prototype #3, and Why Production Is Moving Overseas
Our third prototype has arrived, bringing us closer to completing product development! Changes are on the horizon in the new year, particularly in manufacturing. Despite setbacks, we're inching closer to... Read more...
Prototype #2 Arrived
Prototype #2 Arrived
Our second underwear prototype is here, marking progress in our design journey. Despite challenges, we're refining and eagerly awaiting the next step. Read more...
Building an Underwear Brand - Our Journey & Material Order
Placing the First Material Order
From the beginning, uncertainty clouded the creation of our underwear brand. Finding materials, fabrics, and design templates seemed like an insurmountable challenge. There was no formal guide on "how to... Read more...
Designing the First Waistbands
Designing the First Waistbands
At this stage in our process, I have had to design some of our bands and start sending color samples to the manufacturer. I have never spent much time designing... Read more...
$0 and Beyond: Episode One
$0 and Beyond: Episode One
0$ and Beyond Podcast. Read more...
Cutting the First Pair in Vancouver
Cutting the First Pair in Vancouver
On Friday, May 5th, my colleague Ashley and I had the opportunity to visit Vancouver, BC, to meet with the manufacturer who is helping us with our project. The purpose... Read more...